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XIAO ZHAN

Xiao Zhan is both charming and professional, with an elegance and confidence that perfectly resonates with our brand values of heritage, craftsmanship and innovation. Xiao Zhan’s passion, love and dedication made him the perfect fit to be the first ever Global Brand Ambassador in Wedgwood’s history.


XIAO ZHAN LONDON


To announce Xiao Zhan as our Global Brand Ambassador a mural was created in Shoreditch, London. The mural turns the image of Xiao Zhan with Wedgwood’s most iconic piece, the Portland Vase, into a work of art.



Vimeo Video Embed



HERITAGE, CRAFTSMANSHIP AND XIAO ZHAN

Being a naturally creative person himself, Xiao Zhan felt an affinity for Wedgwood’s history of craftsmanship, innovation, and art.

THE ELEGANCE OF VERA WANG WEDGWOOD COLLECTIONS

Throughout the campaign, Xiao Zhan can be seen enjoying a solo tea moment, or a sweet treat, from Vera Wang fine bone china collections.


SHOP THE CAMPAIGN


Vera Wang Vera Lace 4 Piece Place Setting
Low in stock
AUD$399.00
Vera Wang Grosgrain 4 Piece Place Setting
In Stock
AUD$399.00
Save 60%
AUD$159.60
Vera Wang Duchesse Crystal Goblet set of 2
In Stock
AUD$199.00
Vera Wang Duchesse Flute Pair
In Stock
AUD$199.00

WEDGWOOD THROUGH A GLOBAL LENS

The campaign was shot in China – the perfect international hub to launch Xiao Zhan as the Global Ambassador for Wedgwood.